Harnessing the wealth and loyalty of Australia’s most mobile and fastest growing segment - over 55s. Using public and street art as a strong economic driver. Join us for the 2022 Art of Attraction - the only all-inclusive opportunity for Australia to connect with, be introduced to, learn from, and become inspired by tourism leaders at the very forefront of:
Through the Australian Street Art Awards and the Grey Nomad Awards, delegates will learn all about those destinations, operators and community organisations that are working extra hard to stand out by offering something out of the ordinary for either mature-age travellers or art-loving visitors. The 2022 conference will set you on the best path to achieve that goal with grass-roots, practical information, inspirational ideas, innovative networking and immersive learning. We understand that competition in the domestic market is stronger now than ever, and providing credible inspiration to mature-age visitors and art-loving tourists to include your town, region or attraction on their holiday itinerary is more important than ever. Details and links to come.)įeedback from previous delegates and destinations strongly indicates that regional and rural destinations remain especially keen to share their stories of resilience, innovation, determination and success in facing the challenges brought about by coronavirus. (With the postponement of the Summit, the announcement of the Awards will be held online on Friday 4 March. Pre-conference experiences - your chance to become immersed into Caloundra's vibrant street art or travel by land and sea to experience what motivates over 55sĪ gala dinner where the winners of the 2021 Australian Street Art Awards and Grey Nomad Awards will be celebrated.
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Two full days of information-packed sessionsĪn optional half-day "Street Art for Tourism 101" masterclass for everyone wanting to know how to deliver a mural from concept through funding and regulations to delivery Harnessing the wealth and loyalty of our most mobile and fastest growing visitor segment - over 55sĮxploring the ways communities and destinations can bring about transformational change in the way and extent to which they engage with visitorsīecoming nationally coveted as a future winner of an Australian Street Art Award or national Grey Nomad Award.Īfter significant liaison, the 2021 conference has been transformed into a 2022 bonanza: Using public, street and silo art to drive visitation Under the theme of "Unlocking the Law of Attraction", attendees at this conference will gain valuable, practical insights into: Support the domestic recovery activities relating to tourism, with a special focus on regional and rural Australia.
Established in 2019, the primary goals of the conference remain: In line with Tourism Australia's domestic Holiday Here This Year and Holiday Here Next Year strategies and campaigns, the conference is the national platform to unite tourism leaders, decision makers, tourism operators and businesses in communities that rely on mature-age domestic tourists and the growing number of art-loving visitors.
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